Google introduced a new brand on Sep 1, 2015.
No doubt Google has changed a lot in
past 17 years in everything. You must be aware of a major update i.e. restructuring
of the company. Just a month ago Google has created a parent company called
Alphabet. While the new Google logo is still a word mark, but it's now using a
sans-serif typeface, making it look a lot more modern and playful. The colors
are also softer than they used to be. The logo is a bit more resemblance to the
logo of Google's new parent company, Alphabet, as well.
As Google's video introducing the new logo note,
the word mark has been evolving since it was created in 1998. But this is simply
the biggest change since 1999, when Google first cleaned up the lettering and
set up its four colors. The way Google replacing is awesome. What to say of creativity
it’s superb.
Making the logo look good even on small
screens seems to have a major concern. The new, simpler lettering is supposed
to scale better to smaller sizes. It's also supposed to be easier for Google to
display this on low-bandwidth connections. Google says that it's made a version
of its logo that's "only 305 bytes, compared to our existing logo at
~14,000 bytes." Given that one of new Google CEO Sundar Pichai's big
goals is to bring the internet.
I hope this new logo will be even more useful
for users and Google across the globe. I personally love this new look. It’s
simple & creative too. Thanks
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